Products and services for new mothers have been insufficient for decades. But as more digitally-savvy Millennials enter parenthood with a purchasing power of $2.4 trillion and rising, innovators and investors are finally taking this long-neglected market seriously.
The New Mom Economy: Meet The Startups Disrupting The $46 Billion Millennial Parenting Market
Forbes - 10 May 2019 16:08
Products and services for new mothers have been insufficient for decades. But as more digitally-savvy Millennials enter parenthood with a purchasing power of $2.4 trillion and rising, innovators and investors are finally taking this long-neglected market seriously.
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